Asian Hospital turns social media 'troll' into health awareness campaign

 


Imagine if a social media troll could help save lives.

That’s the concept behind “Ate Rose,” Asian Hospital and Medical Center’s latest health awareness campaign designed to educate the public about atherosclerosis—a condition that can cause serious cardiovascular diseases.

Atherosclerosis occurs when fatty deposits or plaque accumulate within the arteries, restricting blood flow. Over time, this buildup can lead to heart attacks, strokes, and peripheral artery disease.

To make the condition easier to grasp and remember, Asian Hospital introduced Ate Rose—a colorful, mischievous character who “trolls” social media users and influencers.

The campaign leverages humor and social media engagement to highlight a serious health issue, guiding audiences to information about atherosclerosis and stressing the importance of early detection.

Ate Rose has engaged with various online personalities such as Kuya Kim Atienza, Krizzia Luna, Markybap, and Via Austria, sparking conversations that direct audiences to Asian Hospital’s website for more information about the condition.

The campaign also goes beyond the digital space.

Ate Rose has also visited schools, workplaces, and barangays through on-ground caravans. She even appeared alongside Yosi Kadiri—the popular character from the Department of Health’s anti-smoking campaign—emphasizing smoking as a major risk factor for atherosclerosis.

The hospital incorporated cardiovascular health checks into events like the Run for Your Heart, organized by the Rockwell Run Club, where participants received free blood pressure and BMI screenings from Asian Hospital staff.

Ate Rose also joined actress Amy Perez and Asian Hospital cardiologist Dr. Marc Louie Del Rosario on an episode of the “Tyang Amy” podcast to discuss atherosclerosis, its risks, and ways to prevent or manage the condition.

To promote early detection, Asian Hospital launched the Ate Rose Card—a package of check-ups and diagnostic procedures for atherosclerosis, plus discounts on selected treatments for qualified patients.

Through this campaign, Asian Hospital hopes the public will not only remember Ate Rose but also recognize the serious health threat she represents.

After all, while Ate Rose may be a fictional “troll,” atherosclerosis is real—and knowing your risks, getting checked, and taking early action can save lives.

Comments

Post a Comment

Popular posts from this blog

Unexpected exit: Vice Ganda withdraws from Jessica Sanchez concert

Image
Unkabogable Star Vice Ganda withdrew from his scheduled guest appearance at the homecoming concert of America's Got Talent champion Jessica Sanchez, scheduled for May 16 at the Araneta Coliseum. He announced his decision via social media just hours before the show. Here is his full statement: "This is to regretfully inform everyone that I will no longer be performing at Jessica Sanchez’s concert scheduled today, May 16, 2026. "Much as I am looking forward to performing in the said concert, I won’t be able to attend and perform due to some unforeseen circumstances. "I wish Jessica good luck and my heartfelt congratulations in advance. I sincerely hope to work with her in the future," the post read. Earlier, both artists shared their enthusiasm about performing together at the concert. Vice Ganda also mentioned his fondness for Jessica, whom he first met on his show, Gandang Gabi Vice. Main picture credit: Vice Ganda (Facebook)
Read more

Vice Ganda joins forces with MediaQuest

Image
  In a landmark development that promises to reshape Philippine entertainment, the Unkabogable Box Office Superstar Vice Ganda has forged a pivotal partnership with MediaQuest Holdings, one of the country’s leading media conglomerates under the MVP Group of Companies.  The official signing ceremony, held on August 12 at The Lighthouse in Meralco Center, brought together industry powerhouses and signaled a dynamic new era for Filipino audiences. The event drew key figures including Vice Ganda, MediaQuest Holdings President and CEO Victorico P. Vargas, Slingshot Studios’ Ranvel Rufino, and PLDT Chairman Manny V. Pangilinan, whose leadership has long been synonymous with innovation in Philippine media.  Their presence underscored the significance of this alliance—a union of Vice Ganda’s star power and MediaQuest’s unparalleled reach. This collaboration cements Vice Ganda’s stature as the “Queen of All Networks,” opening doors to unprecedented creative ventures and global amb...
Read more

World awaits: Jada Facer's heartfelt melodies cross borders

Image
Singer-songwriter Jada Facer steps into a new chapter of her musical journey, as her emotionally driven releases and rapidly growing global audience come into focus across Asia. With over 1.3 billion views on YouTube, alongside millions of fans across Spotify, Instagram, and TikTok, Jada has built a deeply engaged global following - now sharing her signature storytelling and emotional honesty with listeners across Asia. For Jada, music has always been about feeling first, and everything else second. The 25-year-old singer-songwriter began writing and performing instinctively at age 8, drawn to storytelling to make sense of the world around her. After first gaining mainstream exposure on the hit U.S. sitcom Melissa & Joey, where she played Joey Lawrence’s daughter, Jada quietly built her own universe online, sharing music that felt personal, unfiltered, and deeply human. That authenticity has since grown into a global audience, garnering over 1.3 billion YouTube views and millions o...
Read more