SB19 expands global reach with BE: FIRST collaboration 'TOYFRIEND'
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SB19 Global P-Pop powerhouse SB19 continues its global ascent with “TOYFRIEND,” a cross-border collaboration with top-selling Japanese group, BE: FIRST. The clubby R&B track serves as the latest single from their sophomore studio album, Wakas At Simula, released under Sony Music Entertainment. Prior to the promotional push, “TOYFRIEND” has already made a significant dent across Japan’s leading digital platforms, debuting at No. 1 on MORA’s All Genre, International, and Hi-Res International charts, while peaking at No. 2 on the iTunes All Genre chart and No. 1 on its Pop chart, and No. 2 on Line Music Japan’s World Music Top 100 chart. The upbeat bop has reached the summit of the RecoChoku’s Hi-Res Single and Single charts, and reached No. 2 on the Oricon Digital Chart—proof of the Filipino boy group’s strong surge of support from Japanese fans. Other chart placements in Japan include a No. 3 peak on the Spotify Daily Viral chart, a No. 6 debut on the Billboard Japan Top...