POP NEWS DIGITAL

Loyalty to good friends brings rewards. On June 25, Beautederm President and CEO Rei Anicoche Tan celebrated the long-standing bond between Vice Governor Alex Castro of Bulacan and former SexBomb Dancer Sunshine Garcia by unveiling a perfume line dedicated to them. “Alex and Sunshine truly deserve to have their signature scents under our brand. Their story shows us that the real fragrance of success is a friendship built on love and sincerity,” Rei shared during the welcome event at Beautederm headquarters in Angeles City. From left: Rei Anicoche Tan, Sunshine Garcia, and Vice Governor Alex Castro Rei noted that Alex and Sunshine have been loyal Beautederm endorsers since 2013. “Our partnership has always felt like family—everyone is valued, no one is left behind,” Rei emphasized. “This fragrance isn’t just about business; it’s about the way we make people feel.” Beautederm President and CEO Rei Anicoche Tan Rei also revealed that the couple would be featured on the brand’s very fi...

Beautederm President and CEO Rei Anicoche Tan couldn’t contain her joy and pride after learning that one of their scholars, Jake Axel Tacadena, graduated Magna Cum Laude in political science from the University of Northern Philippines. On May 14, Rei took to Facebook to express her heartfelt thanks to Jake for mentioning Beautederm in his graduation speech, turning the moment into an even more memorable celebration for the entire Beautederm family. Jake Axel Tacadena (Facebook) "Thank you for including us in your speech, Jake. Hearing your words truly touched my heart and brought tears to my eyes. Moments like this make all the hard work, sacrifices, and sleepless nights worth it. "This is exactly why I continue to work hard every single day. What started as an ambition became a mission: to help change lives, open doors, and give hope to people who dare to dream," wrote the generous Beautederm president. Beautederm President and CEO Rei Anicoche Tan Rei proudly shared th...

  At 16, Beautederm continues to make products that help everyone look and feel good, always with a focus on quality and beauty. "We will continue to make products that speak to your hearts while defining quality and beauty," said Beautederm President and CEO Rei Anicoche Tan during the event's welcome speech at North Solaire on May 6. "Our Reverie line is designed for those seeking the comfort, calmness, strength, and character of a welcoming space." Rei introduced the latest addition to Beautéderm’s growing brand portfolio and warmly welcomed actress Jennylyn Mercado Ho as the new face of the Reverie Air Fabric Freshener. Jennylyn thanked Beautederm for entrusting her with a second endorsement. "Salamat sa pagmamahal at pag-aalaga. Over the past two years, we've developed a wonderful relationship," the award-winning actress shared. (Thank you for the love and care. Sa loob ng dalawang taon, nabuo ang isang magandang samahan.)” Beautederm Presiden...