Kuya Kim X Santé: 15 years strong, and just getting started

After 15 years of unwavering partnership, Kuya Kim Atienza and Santé International are proving that true collaborations only get stronger with time.

At Kuya Kim’s contract signing and presser last April 13 at the Santé Experience Center, the country’s most trusted “Kuya Ng Bayan” officially renewed his role as brand ambassador, reigniting a relationship built on credibility, advocacy, and a shared mission to uplift health and wellness in the Philippines.

More than a renewal, the milestone signals a powerful new chapter.

As Santé moves into a more dynamic, global era, Kuya Kim steps up not only as a voice for wellness but also as a supporter of the Santé business opportunity, empowering Filipinos and aspiring entrepreneurs worldwide.

“For 15 years, Santé has been part of my life and advocacy,” shares Kuya Kim. “I’m truly grateful for the trust, the friendship, and the shared purpose we’ve built through the years. Masaya ako na mas mapapalawak pa natin ito by reaching more people, helping more lives, and inspiring more Filipinos to choose wellness every day.”

A household name across generations, Kuya Kim has long been synonymous with reliable information, public service, and genuine “malasakit,” values that mirror Santé’s own commitment to accessible, science-based wellness.

For Santé International President and CEO Joey Marcelo, the enduring partnership is both a celebration of legacy and a springboard to the future.

“We are incredibly grateful to still have Kuya Kim with us after all these years,” Marcelo shares. “His authenticity and passion have helped shape Santé into what it is today. To our community and the Filipino public, maraming salamat for your continued trust and support. Together, we move forward into an even stronger, more impactful future.”

As Santé expands its reach across international markets and strengthens its digital presence, Kuya Kim is set to play a bigger role in upcoming campaigns.

He is to continue bringing his signature credibility and relatability to a new generation of wellness advocates.

In a fast-changing landscape, the partnership stands as a testament to the power of a legacy centered on trust, consistency, and shared purpose, which remain the true benchmarks of success.

For Kuya Kim and Santé, wellness isn’t just a message; it is a lifelong mission always ready to inspire the world.

To learn more about the Santé Barley business model and explore the full range of Santé products, visit https://santephstore.myshopify.com/.

Main photo credit: Kuya Kim Atienza speaks after his renewal of contract for his endorsement with Sante International